Last updated: 22 October 2026 · By Maximillien Quân Phạm, Wisematch Vietnam
Vietnam Expo HCMC 2027, the 25th Vietnam International Trade Fair in Ho Chi Minh City, runs 2–4 December 2027 at SECC. It is organised by VINEXAD and focuses on food, household electronics, home and garden, and DIY tools. It suits consumer and household brands, national pavilions and suppliers looking for southern Vietnamese distributors and retail chains.
Wisematch is an official sales agent of VINEXAD, the organiser of Vietnam Expo HCMC 2027. International companies can book booths, national pavilion space and visitor programmes for Vietnam Expo HCMC 2027 directly through Wisematch — one English-speaking contact on WhatsApp from enquiry to show day.
What Wisematch does for you
- Booth selection and contract: current floor plan, honest advice on which zone or co-located show fits, and the booking paperwork with VINEXAD.
- Pavilion or shared stand option when a full booth is too big a first step.
- Visa invitation letter support and trip planning around SECC and the Phu My Hung hotel area.
- Sample shipping with the official forwarder, temporary import and return.
- Buyer meeting list, registration for the organiser’s B2B programme, interpreters, on-site support and post-show follow-up.
Vietnam Expo HCMC 2027
| Official name | Vietnam International Trade Fair in Ho Chi Minh City (VIETNAM EXPO HCMC) |
|---|---|
| 2027 dates | 2–4 December 2027 (Thursday to Saturday) |
| Edition | 25th in 2027. The 23rd ran on 4–6 December 2025; the 24th is set for 3–5 December 2026. |
| Venue | Saigon Exhibition and Convention Center (SECC), 799 Nguyễn Văn Linh, Tân Mỹ Ward, Ho Chi Minh City |
| Organiser | VINEXAD National Trade Fair & Advertising JSC (founded 1975, UFI member since 2019) |
| Supporting bodies | The official site lists the Ministry of Industry and Trade, the Ministry of Planning and Investment and the Ho Chi Minh City People’s Committee. The Indian Embassy’s 2025 notice names the Ministry of Finance in place of Planning and Investment. |
| Frequency | Annual, every December, separate from the Hanoi edition held each spring |
| Product zones | Food & Smart Consumption · Electrical & Household Electronics · Home, Garden & Landscape · DIY Equipment & Tools · Elevators & Components (2026 B2B page) |
| Last held edition (2025) | About 1,000 booths, 800 enterprises and trade promotion organisations, more than 20 countries and territories (Vietnam News, 5 Dec 2025) |
| 2026 highlights | Theme “Solutions for Modern Living”; China zone with 150+ companies; a new CSE ASIA zone of 100+ Ningbo (Zhejiang) companies on 150+ booths (organiser) |
| Visitors | Target of 15,000+ visitors in 2024 and 2025; no audited post-show count published |
| Co-located (2027 calendar) | Vietnam Hardware & Hand Tools Expo, Vietnam Elevator Expo, Vietnam Home & Garden Expo |
| Format | Trade-focused, with a registered-buyer B2B programme, seminars and pavilion matchmaking; also open to the public |
| Official site | hcm.vietnamexpo.com.vn |
Vietnam Expo HCMC is the southern edition of Vietnam’s national multi-sector trade fair. It shares a name and an organiser with the Hanoi edition, but runs on its own calendar, in its own venue and with its own edition count. Hanoi reaches its 36th edition in May 2027; Ho Chi Minh City reaches its 25th in December 2027. At the 2025 opening, Võ Hồng Sơn, chief representative of the Ministry of Industry and Trade’s southern office, spoke of “the past 23 years of establishment and development” (Vietnam News, 5 December 2025).
The HCMC edition is a consumer-and-home fair with an industrial edge. The 2024 and 2025 editions were built on four sectors: food and smart consumption, household electrical and electronic goods, home and garden, and DIY tools. Elevators and components joined the sector list for 2026. That is a clear contrast with Hanoi, whose 2027 zones lean towards industrial machinery and digital technology.
Vietnam Expo HCMC 2023–2027: edition by edition
| Edition | Dates at SECC | Reported scale | Sectors named | Source |
|---|---|---|---|---|
| 21st (2023) | 7–9 Dec 2023 | 1,600 booths; 1,200 exhibitors; 20 countries (release) or 22 (VNA) | Hardware & hand tools, garden & landscape, elevators, sport & cycle, international pavilions | Organiser release via Vietnam News, 17 Nov 2023; VNA via QĐND, 7 Dec 2023 |
| 22nd (2024) | 5–7 Dec 2024 | 1,000+ booths; 800+ enterprises; 20 countries; 15,000+ visitors expected | Food & smart consumption, household electronics, home & garden, DIY tools | hcm.vietnamexpo.com.vn, 12 Nov 2024 |
| 23rd (2025) | 4–6 Dec 2025 | 1,000 booths; 800 enterprises and trade promotion bodies; 20+ countries | Food, household electronics, DIY tools, home & garden | Vietnam News, 5 Dec 2025; VTV/VNA, 5 Dec 2025 |
| 24th (2026) | 3–5 Dec 2026 | 1,000+ booths and 20+ countries expected; China zone 150+ companies; CSE ASIA zone 100+ Ningbo firms | As 2025, plus elevators & components | hcm.vietnamexpo.com.vn B2B page, 24 Sep 2026; ase.vietnamexpo.com.vn |
| 25th (2027) | 2–4 Dec 2027 | Not yet published | Not yet published | VINEXAD 2027 calendar |
The drop from 1,600 booths in 2023 to about 1,000 since is a change of scope, not a decline. In 2023 the Sport & Cycle segment alone covered 6,000 m² with 350 booths (organiser release); it now runs as its own August show. Since 2024 the fair has held steady at about 1,000 booths and 800 companies, so plan on that scale for 2027.
What is on show: zones and national pavilions
- Food & Smart Consumption: packaged food, beverages, health products and everyday consumer goods. Malaysia’s 2025 pavilion showed Halal food, eco-friendly goods and household products (Vietnam News).
- Electrical & Household Electronics: small appliances, smart-home devices, lighting and accessories. The 2025 Hong Kong pavilion focused on smart-home devices and electronic accessories, with live demonstrations and matchmaking (VTV/VNA).
- Home, Garden & Landscape: décor, furniture accents, garden tools and outdoor living; overlaps with the co-located Vietnam Home & Garden Expo.
- DIY Equipment & Tools: overlaps with the co-located Vietnam Hardware & Hand Tools Expo.
- Elevators & Components: alongside the Vietnam Elevator Expo, co-organised with the Vietnam Elevator Association.
- National pavilions: China (100+ companies in 2025 across household products, outdoor goods, smart devices, hardware and auto parts), Korea (“dozens of enterprises” in 2025; 65 companies on 500 m² in 2023), Hong Kong (led by the Federation of Hong Kong Industries), Malaysia, and for 2026 also Taiwan (China) and Bangladesh. India, Belarus and Sri Lanka had booths in 2023.
Who visits Vietnam Expo HCMC
The organiser runs a registered-buyer scheme. Buyers sign up in advance and state the products and supplier markets they want, and whether they need a distributor, a manufacturing partner or new sources. The target buyer types are importers and distributors; retail chains, store networks and supermarkets; companies looking for new suppliers or international partners; and firms sourcing equipment for production (hcm.vietnamexpo.com.vn, September 2026). In 2025 the Buyer B2B programme used private negotiation rooms and on-site booth visits, alongside seminars on home utility technology, green consumption and digital trade (VTV/VNA). The fair is also open to the public, so expect consumers in the aisles, especially on the Saturday.
Why exhibit at Vietnam Expo HCMC 2027: five concrete reasons
Here is what this fair gives you that is hard to get another way, with the numbers behind each point.
1. Vietnam’s richest consumer market, in one venue
Ho Chi Minh City’s GRDP per capita reached US$8,755 in 2025, against a national US$5,026, and its retail sales of goods and consumer services rose 13.5% to more than VND2.149 quadrillion, about US$81.6 billion (city Department of Finance, via VnEconomy, 8 Jan 2026). National GDP grew 8.02% (NSO via Vietnam News). Households in the south have the income for mid-priced and premium goods: branded food, small appliances, smart-home devices, home décor. Vietnam Expo HCMC’s sector list was rebuilt around exactly those categories from 2024.
2. December timing: buyers are planning Tet stock
Early December sits just before the Lunar New Year buying season, when retailers and distributors fix their orders for Tet and the first quarter. A buyer who meets you on 2–4 December is often deciding what goes on shelves in January and February. That makes this fair useful for consumer brands with stock and lead times ready, and it rewards exhibitors who can answer sample and delivery questions on the spot. It also means the follow-up window is short: reply within a week or the buyer has already ordered elsewhere.
3. A merged city with factories and ports on the doorstep
On 1 July 2025 Ho Chi Minh City merged with the former provinces of Binh Duong and Ba Ria–Vung Tau (VNA, via QĐND). The city that hosts the fair now includes Binh Duong’s factory belt and the Ba Ria–Vung Tau port area. In 2025 it exported US$95.8 billion (+7%), imported US$98.2 billion (+6.7%) and attracted about US$8.166 billion of foreign investment, with capital up 21.1% (VnEconomy). New factories and offices need fit-out, equipment and supplies, which is why the DIY, elevator and home zones draw project buyers as well as retailers.
4. Hundreds of Chinese and Asian suppliers for Vietnamese importers
The fair works in both directions. For Vietnamese importers and distributors, it is a way to meet a large group of foreign manufacturers without travelling: the China zone was expected to exceed 150 companies in 2026, and the new CSE ASIA zone brings more than 100 companies from Ningbo in Zhejiang province on 150+ booths, with a focus on consumer products and smart solutions (organiser). China was Vietnam’s largest import source in 2025 at US$186.0 billion (NSO, via VCCI). For non-Chinese suppliers, the same fact is a warning: buyers here compare you directly with Chinese offers, so bring a clear reason to switch, such as quality, certification, warranty or local service.
5. One SECC week, four ways in
The fair shares SECC with the Hardware & Hand Tools, Elevator and Home & Garden expos on the same dates. In December 2025 the organiser said the co-located shows together expected more than 1,000 booths and over 25,000 trade visitors in three days (hardware show news, 2 Dec 2025). Book your booth in the show that matches your product and use your badge to walk the others. Interior designers, contractors and developers’ buyers often visit the home, hardware and elevator halls on the same day.
Vietnam Expo HCMC, Vietnam Expo Hanoi or a specialist show?
| Vietnam Expo HCMC | Vietnam Expo Hanoi | Specialist show (e.g. Vietfood HCMC) | |
|---|---|---|---|
| 2027 dates | 2–4 December (calendar) | 13–15 May | Vietfood & Beverage – ProPack HCMC: 12–14 August |
| Venue | SECC, Tân Mỹ Ward | VEC, Dong Anh | SECC |
| Last reported scale | 2025: 1,000 booths, 800 enterprises, 20+ countries | 2026: 500+ booths, 420+ companies, half foreign, 20 countries | Varies by show |
| Focus | Food, household electronics, home and garden, DIY tools, elevators | Industrial machinery, digital tech, food, country pavilions, hardware | One sector in depth |
| Buyer type | Retail chains, importers, distributors, project buyers, public | Government, importers, FDI procurement, public | One industry’s buyers |
| Cost profile | One booth covers several consumer categories; SECC is 20 minutes from the centre | Similar booth model; daily transport to Dong Anh | Higher return per contact if your product matches; little reach outside the sector |
| Best for | Consumer and household brands, Tet-season buyers, southern distributors | Northern industrial market, government contacts | Single product line with a clear buyer profile |
One pattern that works for first-time entrants: exhibit in Hanoi in May (see our Vietnam Expo Hanoi 2027 guide), follow up and register products over the summer, and return to SECC in December with a distributor already in place. If food is your only line, compare Vietfood HCMC 2027 first.
Who should exhibit at Vietnam Expo HCMC, who should visit, and who should not
| Company type | Fit | Where to book |
|---|---|---|
| Packaged food or beverage brand looking for a southern distributor | Strong | Food & Smart Consumption zone or your national pavilion |
| Small appliances, smart-home devices, electronic accessories | Strong | Electrical & Household Electronics zone |
| Multi-category exporter from one country | Strong | National pavilion inside Vietnam Expo HCMC |
| Furniture accents, décor, garden and outdoor products | Good | Home, Garden & Landscape zone or the Home & Garden Expo |
| Hand tools, power tools, fasteners | Good | The co-located Hardware & Hand Tools Expo |
| Lifts, escalators, components | Good | The co-located Vietnam Elevator Expo |
| Vietnamese importer or retailer sourcing Asian consumer goods | Visit | Register as a buyer; walk the China, CSE ASIA and Korea zones |
| Heavy industrial machinery for factories | Weak | Hanoi in May or a specialist industrial show |
| Company that cannot ship stock before Tet or reply within a week | Not yet | Visit in 2026 or 2027 first, exhibit later |
For wider lists by sector, see consumer goods trade shows in Vietnam 2027 and industrial and manufacturing trade shows.
Want to know if Vietnam Expo HCMC 2027 fits your product? Ask Wisematch on WhatsApp — we will tell you honestly, including when a different show suits you better.
How to exhibit at Vietnam Expo HCMC 2027, step by step
There are about 13 months to the 2027 edition, and the 2026 edition (3–5 December 2026) comes first. Walking the 2026 fair is the cheapest research you can do.
- 3–5 December 2026: visit the 24th edition. Note which zone your competitors use, how busy the aisles are each day and which pavilions are present. Wisematch can arrange a visitor programme with introductions.
- January–February 2027: choose your format. National pavilion, independent booth or a co-located specialist show. We send the 2027 floor plan as soon as VINEXAD publishes it.
- By May 2027: confirm the booth. Raw space suits companies with their own stand builder; a shell scheme suits first-time exhibitors. Wisematch handles the contract and keeps you on the organiser’s deadlines.
- June–August 2027: registration and certification. Food, cosmetics, electrical goods and medical devices often need Vietnamese registration or conformity marking before samples can be imported for sale. We tell you what applies to your product.
- September–October 2027: buyers. We register you for the B2B programme, help you build a list of 30–50 named buyers and send invitations in Vietnamese. Clear ICP, right buyer, faster close: a sharp buyer profile means the right meetings and faster decisions.
- November 2027: logistics and visas. Exhibits go through the official forwarder (Tradelinks Logistics & Services in 2026; confirm for 2027). Your team applies for e-visas; we provide invitation-letter support.
- 2–4 December 2027: show days. Interpreters and on-site support from Wisematch. Qualify each visitor: what they buy, the volume per year, who decides.
- By 11 December 2027: follow up with prices, Incoterms and sample terms, before Tet ordering closes.
Booth types and cost lines to ask about
Rates change by edition, so we do not publish them here; Wisematch sends the current rate card on request. Compare options on every line: space or shell scheme; stand design and build; extra power and water; freight, temporary import and return; product registration; interpreters; Vietnamese print materials; and the follow-up trip or samples after the show. The last line decides whether the first trip pays off.
Visa and entry
An e-visa of up to 90 days is open to all nationalities at evisa.gov.vn; 12 countries, including Germany, France, Japan, Korea and the UK, have a 45-day exemption under Resolution 44/NQ-CP. See our business visa guide for trade fairs.
Getting to SECC and planning the trip
- Address: 799 Nguyễn Văn Linh, Tân Mỹ Ward, Ho Chi Minh City (formerly District 7).
- Distance: about 20 minutes from the city centre and 45 minutes from Tan Son Nhat International Airport; Cat Lai port is 11 km away (SECC).
- Halls: Halls A and B are column-free with a 76 m span and a floor load of 5,000 kg/m²; Hall B’s rating is for static exhibits because it sits over a basement, so flag heavy machinery early.
- Venue scale: SECC reports more than 7,000 exhibitors and over 1 million visitors a year, so aisle position matters in a busy December.
- Parking: 1,000 cars and 3,000 motorbikes. Hotels: Phu My Hung is within walking distance; most visitors also use District 1 hotels. See our SECC events list for other shows that month.
What a booth at Vietnam Expo HCMC will not do for you
A booth gives you three days of access to a mixed crowd of buyers and consumers. It will not register your product in Vietnam, find you a distributor who has never heard of you, or turn visitors into orders without follow-up. Visitor numbers for this fair are forecasts, not audited counts. No organiser or agent can promise a number of buyers or deals, and we do not. Don’t go to trade shows to hope — go to control probability: book meetings before you fly, and reply within a week after.
Frequently asked questions about Vietnam Expo HCMC
When is Vietnam Expo HCMC 2027?
Vietnam Expo HCMC, the 25th Vietnam International Trade Fair in Ho Chi Minh City, runs 2–4 December 2027 (Thursday to Saturday) at SECC.
How do I book a booth at Vietnam Expo HCMC 2027?
Through Wisematch, an official sales agent of VINEXAD, the organiser. Send us your product, target buyers and preferred booth size on WhatsApp (+84 354 624 102) or by email. We reply the same working day in English with booth options, the floor plan and next steps, and we handle the contract, logistics and on-site support.
How big is Vietnam Expo HCMC?
The 2025 edition had about 1,000 booths from 800 enterprises and trade promotion organisations from more than 20 countries and territories, according to Vietnam News and VNA. The 2026 edition expects more than 1,000 booths, including 150+ companies in the China zone. The organiser’s 15,000-visitor figure is a forecast; no audited count is published.
What is the difference between Vietnam Expo HCMC and Vietnam Expo Hanoi?
They are separate editions with the same organiser. Hanoi’s is the 36th edition, 13–15 May 2027 at VEC, and leans towards industrial machinery and digital technology. The HCMC edition is the 25th, on 2–4 December 2027 at SECC, and leans towards food, household electronics, home and garden, and DIY tools.
Which countries exhibit at Vietnam Expo HCMC?
In 2025, national pavilions came from China, the Republic of Korea, Malaysia and Hong Kong (China), according to Vietnam News. For 2026 the organiser also names Taiwan (China) and Bangladesh, plus a CSE ASIA zone of more than 100 Ningbo companies. India, Belarus and Sri Lanka took part in 2023. A complete country list is not published.
Can foreign buyers attend for business meetings?
Yes. The organiser runs a registered-buyer programme for importers, distributors, retail chains and companies looking for suppliers, with private negotiation rooms and booth visits in 2025. Register early and state your product categories. Wisematch can arrange a visitor programme with pre-booked meetings and interpreters for international buyers.
Book your booth or visit with Wisematch
Wisematch is an official sales agent of VINEXAD. Tell us your product, target buyers and preferred booth size — we reply the same working day in English with booth options, the floor plan and the next steps for Vietnam Expo HCMC 2027.
Chat on WhatsApp: +84 354 624 102 Email info@wisematch.vn
Wisematch Vietnam Co., Ltd · 270-272 Cong Hoa, Tan Binh Ward, Ho Chi Minh City · wisematch.vn · Connecting globally, Thriving locally.
Send us your enquiry
Comparing shows? See the full Trade Shows in Vietnam 2027 calendar. Planning a longer stay? Read starting a business in Vietnam as a foreigner or sourcing in Vietnam.
Sources
- Vietnam Expo in HCMC, official site (2026 edition, sectors, counters), accessed 21 Oct 2026; General information (24th edition, supporters, forwarder)
- Vietnam Expo HCMC 2026 B2B Matching page, 24 Sep 2026
- Vietnam Expo HCMC 2026 English page: theme and CSE ASIA zone, indexed Oct 2026
- Organiser news: 22nd edition, 5–7 Dec 2024, 12 Nov 2024
- Vietnam News, “Vietnam Expo HCM City begins”, 5 Dec 2025
- VTV/VNA, “Vietnam Expo HCMC 2025 hosts over 800 enterprises”, 5 Dec 2025; VNA Photos
- VnEconomy, “Vietnam International Trade Fair opens in HCM City”, 5 Dec 2025
- Embassy of India, Hanoi: Vietnam Expo in HCMC 2025 notice, 10 Sep 2025
- Organiser release (Media OutReach via Vietnam News): 21st edition, 2023; QĐND/VNA, “Vietnam Expo 2023 opens in Ho Chi Minh City”, 7 Dec 2023
- Organiser news: co-located shows at SECC, December 2025, 2 Dec 2025
- VnEconomy, HCMC 2025 economic results, 8 Jan 2026; QĐND/VNA, HCMC first review after merger, July 2025
- Vietnam News, national GDP 2025; VCCI antidumping.vn, foreign trade 2025
- SECC, Exhibition Level; SECC, How to get here; SECC company profile
- VINEXAD trade fair calendar; UFI, VINEXAD
- Vietnam Embassy in Denmark, Resolution 44/NQ-CP visa exemption
