Wisematch Vietnam: Trade Shows, Sourcing and Market Entry

About Wisematch Vietnam

Wisematch Vietnam (Wisematch Vietnam Co., Ltd) is a trade promotion company based in Ho Chi Minh City, operating since 2023. We take Vietnamese producers to international trade shows in three ways: their own stand, a showcase position inside the Wisematch stand, or a guided visitor delegation with buyer meetings. We also help overseas buyers and organisers reach verified Vietnamese suppliers. Our most recent show as an exhibitor was Gulfood 2026 in Dubai. Next is Gulfood 2027, stand N39-F2, 80 sqm.

This page is not written to praise ourselves. It is written so you can check four things: who Wisematch is, where we have been, who we have worked with, and when you should not choose us.

1. Wisematch at a Glance

Our tagline is Connecting globally, Thriving locally: go out to connect, come home to grow.

2. The Three Things Wisematch Does

Many company pages list ten services. We group ours into three, because everything else serves these three.

2.1. Taking Companies to International Trade Shows

This takes most of our time. There are three levels, depending on budget and how ready the product is.

• Your own stand. Wisematch handles the application with the organiser, the position, the stand build and English-speaking stand staff. Suited to companies that already export and need a place to receive buyers.
• A showcase position inside the Wisematch stand. Your products sit on a counter or shelf in a shared stand, with our team presenting on your behalf. Suited to companies without the budget for a full stand that still want their products present.
• Visitor delegation. You visit one edition first, with a guide and pre-arranged meetings. Suited to companies that have never attended and to purchasing managers looking for new sources.

All three levels come with the same support: interpreting at the stand, cover staff while you are in meetings, and follow-up with buyers after the show closes. The last one sounds small, but it is where most business cards are forgotten.

2.2. Organising Trade Promotion Conferences With Government Bodies

Before a company decides to attend a show, it needs to understand the market. So Wisematch organises conferences in Vietnam with the Vietnam Industry and Trade Information Center (Ministry of Industry and Trade), the Can Tho Department of Industry and Trade and the Long An Department of Industry and Trade. There were five such events in 2024, listed in section 4.

2.3. Market Entry Advice

For companies unsure where to go, we work through four questions: is it the right market, the right product, the right customer, and are the resources sufficient. Only after those four do we discuss which show.

This group of work also covers due diligence on overseas trading partners, entrusted import and export, and setting up a company abroad.

3. For Overseas Buyers and Foreign Companies

3.1. Buyers and Importers Sourcing From Vietnam

• Supplier matching. Tell us the product and volume you need. We shortlist Vietnamese producers and arrange meetings at the show or online.
• Supplier verification. We check company registration, export history and certificates before you spend time on a negotiation.
• One stand, several suppliers. At Gulfood 2027 you can meet multiple Vietnamese food and beverage producers at stand N39-F2, which has a seated meeting area.

3.2. Foreign Companies Entering Vietnam

• Market entry support. Partner search, distributor introductions and business matching in Vietnam.
• Trade events in Vietnam. We co-organise conferences with government trade bodies and can bring your delegation in front of local businesses.
• Exhibiting in Vietnam. Wisematch is an official sales agent for Vietfood & Beverage – ProPack Vietnam, organised by VINEXAD (Hanoi, 4–7 November 2026; Ho Chi Minh City, 12–14 August 2027).

4. What We Have Done, With Dates

A phrase like “many years of experience” cannot be verified. A list with a month, a place and a role can. So we list each item.

Company and booth counts are figures recorded by Wisematch at each event.

The five 2024 events with recorded figures add up to 1,200 company attendances and 95 exhibition booths. In other words, before taking anyone abroad, we sat in the same room as more than a thousand businesses and listened to where they get stuck.

5. How a Three-Year-Old Company Did the Work Above

You are entitled to ask, so we answer first. A three-year-old company cannot have a ten-year record. What Wisematch has is people who were doing this work before the company existed.

The founder has stood on your side of the table. Maximillien Quan Pham spent 19 years in B2B sales and marketing at CBRE, ANZ and Lazada. In 2014 he started a corporate gift company and began attending overseas trade shows for his own business: CAP India in 2018 and the Taiwan gift fair in 2022. He had negotiated with foreign partners himself before he ever led a delegation. His full profile is on the page Maximillien Quan Pham.

The advisers are practitioners. Export advice comes from Mr Ma Thanh Danh, who spent 28 years in management at Kido Group. Legal matters, rules of origin and contracts are covered by Mr Vu Xuan Hung, LL.M., a lawyer and commercial arbitrator who heads legal affairs at VCCI Ho Chi Minh City.

We work with government bodies. Wisematch is a partner of the Vietnam Industry and Trade Information Center (Ministry of Industry and Trade), Ho Chi Minh City branch, in providing business information on import and export. That is how we reach producers in Can Tho and Long An, not only in Ho Chi Minh City.

6. Four Things We See at Trade Shows That Few People Mention Beforehand

This section is the real reason to consider Wisematch. Not because we have more people, but because we went, counted and wrote it down.

6.1. Buyers Do Not Choose the Lowest Price

The Gulfood 2026 post-show report asked buyers what decides their choice of supplier. Product quality came first at 60%. Supplier reliability came second at 58%. Competitive pricing came third at 39%.

That means a supplier who brings only a low price list is answering the third question. The first two are answered with certificates, with samples, and with how emails are answered after the show.

Source: Gulfood 2026 Post Show Report, published by the organiser.

6.2. Being on the Shelf Is Not the Same as Having a Name on the Shelf

On 13 September 2026 we opened the online store of the Lulu hypermarket chain in the UAE and searched for “vietnam”. It returned 18 items. Only 5 were agricultural products or spices. All 5 carried the country name, and none carried the name of a Vietnamese company. Two cinnamon items were sold under the supermarket’s own label.

That means Vietnamese goods are on the shelf, but shoppers in Dubai do not know whose goods they are. Across the six shelves we counted, only one Vietnamese brand appeared under its own name: Cocoxim coconut water, 4 items, priced level with Thai products.

To be precise: these are items shown on the online store on the day of the count, not everything stocked in the supermarkets.

Source: counted by Wisematch on gcc.luluhypermarket.com, 13 September 2026.

6.3. The Best Meetings Are Booked Before the Flight

Gulfood 2026’s buyer-matching area had more than 3,500 meetings scheduled before opening day. Large buyers do not stroll past every stand. They arrive with a full calendar.

That means the most important work of a trade show happens at home, weeks earlier. This is the part Wisematch does with exhibitors before they fly.

Source: Gulfood 2026 Post Show Report, published by the organiser.

6.4. Without a Seat There Is No Long Conversation

At Gulfood 2026 there were moments when we had to open a laptop at a wooden table outside, because there was nowhere in the hall to sit with a visitor. Standing in an aisle, you only have time to hand over a business card. You need to sit down to reach price, volume and delivery terms.

That is why stand N39-F2 for the 2027 edition is designed with its own meeting area.

7. Who Is a Good Fit for Wisematch, and Who Is Not

A good fit:

• Vietnamese companies that already export, want additional markets and need a stand to receive buyers.
• Companies that have not exported yet and want to see one edition before paying for a stand.
• Purchasing managers and overseas buyers looking for new sources and suppliers in Vietnam.
• Associations, provincial trade departments and business clubs that need one contact to organise a delegation.

Not a good fit:

• Companies with an export department that already deals directly with show organisers. Doing it yourself will cost less.
• Companies without export packaging, certificates or stable production capacity. Prepare the paperwork first, the show can wait.
• Companies that want a guaranteed number of orders. Nobody can honestly guarantee that.

8. Team and Advisers

• Maximillien Quan Pham, founder and CEO. Present in person at the shows.
• Ma Thanh Danh, senior adviser. 28 years in management at Kido Group, covering export strategy and risk management.
• Vu Xuan Hung, LL.M., legal adviser. Member of the Ho Chi Minh City Bar Association and commercial arbitrator, specialising in rules of origin, international sales contracts and customs procedures.
• Harry Ang, senior adviser.
• Nguyen Ngoc Cam, technology lead.

9. What Wisematch Commits To, and What It Does Not

We do not commit to: a number of orders or contracts after a show. Results depend on the product, the documentation and how the exhibitor works at the stand.

We commit to: the stand position and schedule that were booked, direct support throughout the show, and full cost disclosure before any deposit is paid.

10. Press Coverage

The nine articles below were published in 2024 and cover the three seminars Wisematch co-organised with the Vietnam Industry and Trade Information Center (Ministry of Industry and Trade). All are in Vietnamese.

Article titles are translated from Vietnamese. The 7 March 2024 article names Imado Vietnam Co., Ltd as the co-organiser. Imado is run by the same founder, and the Wisematch legal entity had not yet been registered at that time.

11. Where to Verify Information About Wisematch

• Tax code 0318388592, searchable on Vietnam’s National Business Registration Portal.
• Google Maps: search “Wisematch Việt Nam”, 270-272 Cong Hoa, Ho Chi Minh City.
• Wisematch’s exhibitor page on the Gulfood website: WISEMATCH VIETNAM LTD.
• YouTube @wisematchvn and Facebook Wisematch Vietnam.
• The press articles in section 10, each of which names Wisematch or its founder.

12. Frequently Asked Questions

12.1. Is Wisematch a Travel Agency?

Wisematch has tour operation among its registered business lines so that delegations are organised lawfully, and we do arrange flights and hotels for them. But the main work is trade promotion: stands and buyer meetings, not sightseeing.

12.2. Is Wisematch a Government Agency?

No. Wisematch is a private company. We are a partner of the Vietnam Industry and Trade Information Center (Ministry of Industry and Trade), Ho Chi Minh City branch, and have co-organised conferences with the Can Tho and Long An Departments of Industry and Trade.

12.3. When Did Wisematch Start, and Where Is the Office?

Wisematch began operating in 2023 and registered the legal entity Wisematch Vietnam Co., Ltd on 4 April 2024, tax code 0318388592. The office is at 270-272 Cong Hoa Street, Tan Binh Ward, Ho Chi Minh City.

12.4. Can a Foreign Buyer Meet Vietnamese Suppliers Through Wisematch?

Yes. Send us the product, volume and target market. We arrange meetings with matching Vietnamese producers at Gulfood 2027, stand N39-F2, or online before the show.

12.5. Does Wisematch Guarantee Orders After a Show?

No. We commit to what we control: the stand position, the schedule, on-site support and costs disclosed in advance.

12.6. Where Does Wisematch Have Stands?

Gulfood 2027 in Dubai (15–19 March 2027), stand N39-F2, 80 sqm, and Seoul Food & Hotel 2027 (8–11 June 2027), 50 sqm. THAIFEX–Anuga Asia 2027, Anuga 2027 and Foodex Japan 2027 are open for registration.

12.7. Is There a Vietnamese Version of This Page?

Yes: Wisematch là ai.

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